RUEDI OF SWISS JEANS FREAK UNVEILS COLLABORATION WITH CANDIANI DENIM @BLUEZONE MUNICH

IF YOU THOUGHT I LIKED DENIM, JUST WAIT UNTIL YOU MEET RUEDI KARRER FROM @SWISSJEANSFREAK! HE IS OBSESSED WITH RAW DENIM, DENIM FADES, DENIM EVOLUTION AND OWNS THOUSANDS UPON THOUSANDS (14,000 TO BE PRECISE) OF VINTAGE JEANS & JACKETS. HE IS A SPECIAL CHARACTER WHO IS ECCENTRIC AND PASSIONATE ABOUT DENIM, SO MUCH SO THAT HE TURNED HIS COLLECTION INTO A JEANS MUSEUM IN HIS HOME TOWN OF ZURICH, SWITZERLAND.

FOR HIS 60th BIRTHDAY HE COLLABORATED WITH WORLD RENOWNED ITALIAN DENIM MILL CANDIANI TO PRODUCE HIS FIRST EVER PAIR OF JEANS.

MADE FROM 15.5 OZ DENIM, UNIQUE FEATURES INCLUDE BACK POCKET ARCUATE DETAIL OF RUEDI’S HOME TOWN MOUNTAINS, A UNIQUE ‘RUEDI’ INDIGO COLOUR PRODUCED ONLY FOR THIS COLLABORATION, LEATHER PATCH WITH SWISS JEANS FREAK GRAPHICS, ILLUSTRATED POCKET FLASH, HIDDEN RIVETS AND A SECRET FEATURE WHICH ONLY THE BEST FADES WILL REVEAL!

UNVEILED THIS WEEK AT BLUEZONE IN MUNICH, A LIMITED EDITION RUN OF 60 JEANS WILL BE SOLD FOR THE PRICE OF 299.70 EUROS. WHY SUCH A SPECIFIC PRICE YOU MIGHT ASK? WELL THAT’S THE HIGHT OF THE MOUNTAIN RUEDI CLIMBS IN ZURICH. ALL THE PROCEEDS FROM THE SALES WILL GO TOWARDS THE UPKEEP AND DEVELOPMENT OF THE JEANS MUSEUM. HARD TO GET MORE DENIM DEDICATED THAN THAT RIGHT?

“WEAR THEM HARD TO GET STRONG FADES”

RUEDI KARRER

#WATCH HERE

#SHOP HERE

PHOTOS BY / SADIA RAFIQUE & KELLY HARRINGTON

LOCATION / BLUEZONE MUNICH

EDITORIAL DIRECTOR / KELLY HARRINGTON

EDITORIAL CONTRIBUTOR / WILLIAM VARNAM

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#TRENDING