JAPAN / KOJIMA JEAN STREET GUIDE
Named as the Indigo Mecca of Japan, Kojima is home to 'Jeans Street' where you'll find a host of specialist denim shops, denim inspiration and Indigo themed merchandise. Jeans street is home to some of the most premium denim brands such as Betty Smith, Japan Blue Jeans, Kapital Jeans, Soulive and Momotaro Jeans. This place is a like Disneyland for Denim lovers, where streets are lined with jeans hanging on telephone wires, where a red Selvedge denim line runs throughout the roads, where you can eat indigo themed ice cream & drink indigo tea! Jeans Street is what denim dreams are made of!
HOW TO GET THERE
Take the Bullet train from central Tokyo to Okayama Station then the JR Setoohashi line to Kojima station. Exit the station and take a Taxi from the Taxi queue directly outside the station exit. 'Jeans Street' is about 10 min away by Taxi.
STAY OVERNIGHT
Crown Plaza ANA Okayama 15-1 Wkimoto-Machi, Kita-ku, Okayama-Shi
SEE
Betty Smith Jeans Museum 5-2-70 Shimono Towm, Kojima, Kurashiki City, Okayama.
The museum looks and feels like a Wild West Disney Ride and is free to enter. It gives an insight into the visual history of denim and the Jean, unfortunately most reading at the museum is in Japanese however this doesnt stop from the Museam from being a valuable souce of inspiration.
Take time to visit The Betty Smith Jean making experience, where you can customize your own jeans with Rivets, Buttons, Styles & Cut. Visit the factory outlet store to pick up pins, badges, patches and stickers for the best Betty Smith Souvenirs.
Momotaro Factory Outlet 1 Chome−12−17, Kojimaajino, Kurashiki-shi, 711-0913 Okayama-ken
Soulive 2 Chome−3−18,Kojimaajino, Kurashiki-shi, 711-0913 Okayama-ken
Kapital 3672-10 Kojimaogawachō, Kurashiki-shi, ,711-0912 Okayama-ken
Kapital Blue Hands 3677-1 Kojimaogawachō, Kurashiki-shi, 711-0912 Okayama-ken
Kapital Soho 3672-10 Kojimaogawachō, Kurashiki-shi, 711-0912 Okayama-ken
