50 YEARS OF DENIM WITH GAP 1969

I RECENTLY TEAMED UP WITH THE GAP TO CELEBRATE THEIR 50th ANNIVERSARY! THE PROJECT PUTS A SPOTLIGHT ON THE 1969 PREMIUM DENIM COLLECTION WHICH FEATURES ICONIC PIECES FROM THE GAP ARCHIVES. GAP WAS ESTABLISHED IN 1969 ON OCEAN AVENUE IN SAN FRANCISCO, ORIGINALLY SELLING ONLY DENIM AND RECORDS! A TRUE INNOVATOR AND CREATOR, GAP WANTED TO CELEBRATE THEIR HERITAGE AND THIS MILESTONE BIRTHDAY WITH SOME ICONIC DENIM PIECES. WHY CAN’T ALL BIRTHDAYS BE LIKE THIS!

AS PART OF THE PROJECT GAP HAVE CREATED A SOHO LONDON POP UP STORE WHICH INCLUDES DENIM CUSTOMISATION! SO NOT ONLY CAN YOU PICK UP SOME GREAT HERITAGE PIECES BUT YOU CAN ADD CUSTOM EMBROIDERY AND LASER PRINT TO YOUR DENIM TO MAKE IT SUPER UNIQUE. I CHOSE THE DENIM UTILITY JUMP SUIT, TIE DYE SWEATSHIRT, 80’S WORKWEAR JACKET, 80’S WORKER WIDE LEG JEAN AND THE AUTHENTIC TIE DYE CREWNECK T-SHIRT. I ADDED MY INITIALS TO THE TOTE BAG AND EMBROIDERY TO THE JACKET FOR A UNIQUE LOOK.

COMFORTABLE, RELAXED AND ICONIC, THE GAP 1969 COLLECTION REFLECTS JUST WHAT A GREAT BRAND GAP HAS BECOME OVER THE LAST 50 YEARS.

HAPPY BIRTHDAY GAP!

LONDON POP UP

EMBROIDERY CUSTOMIZATION

LASER CUSTOMIZATION

LOCATION / 52 BREWER STREET SOHO LONDON

PHOTOGRAPHY / MIRI SAITO @MILLIMETER_MM__

EDITORIAL DIRECTOR / KELLY HARRINGTON

EDITORIAL CONTRIBUTOR / WILLIAM VARNAM

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